This management service focuses on assisting hospitality organizations in brand development, brand management, and selecting the right operators for their properties.

Services included:

• Brand Strategy and Positioning: Developing brand strategies, identifying target markets, creating unique selling propositions, and positioning the brand effectively in the market.
• Brand Identity and Design: Creating brand identities, logos, visual elements, and brand guidelines that align with the organization's values and target audience.
• Marketing and Communication: Developing marketing and communication strategies to promote the brand, increase visibility, and attract the right audience.
• Operator Selection and Negotiation: Assisting in the selection process of operators for hotel properties, evaluating proposals, negotiating management or franchise agreements, and ensuring alignment with the organization's goals.
• Performance Monitoring and Compliance: Monitoring the performance of operators, ensuring compliance with brand standards, and implementing strategies to optimize operational and financial performance.
• Brand Refresh and Repositioning: Assisting in rebranding efforts, brand refresh, or repositioning to adapt to changing market conditions or target new market segments.