Develop students' knowledge and skills in digital marketing strategies and tactics, empowering them to effectively promote hospitality businesses in the digital realm.

Services included:

• Digital Marketing Fundamentals: Provide an overview of digital marketing concepts, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising.
• Campaign Planning and Execution: Guide students in developing digital marketing campaigns for hypothetical or real hospitality businesses, covering aspects such as target audience analysis, content creation, campaign tracking, and performance measurement.
• Social Media Management: Teach students how to manage social media accounts, engagewith online communities, and leverage social media platforms for brand promotion and customer engagement.
• Analytics and Insights: Introduce students to digital marketing analytics tools and techniques, enabling them to analyze data, measure campaign effectiveness, and make data-driven marketing decisions.